Harry's
I started working as a Social Media Intern for Harry's in June 2022, then transitioned from a contractor to a full-time Social Media Coordinator! A particular highlight is getting to work on Harry's TikTok, which has grown exponentially since the beginning of my start on the team! You can find sample videos below that I briefed and edited. Other work includes conceptualizing social strategy for new product launches + campaigns, facilitating a GoPuff x Harry's Valentine's Day Partnership, and managing both external agencies and 12+ internal creators to concept and review 500+ videos!
Boston University's In Achord
As the Marketing Director for Boston University's premiere a cappella group, I held lots of responsibilities: promoting the group through all social channels, designing assets with Adobe Creative Suite, video editing, maintaining our Squarespace website, brainstorming content, and showcasing our group's talent and diversity.
The BRAND Foundation of STL
I volunteered to help The BRAND Foundation form a social media calendar and strategy, as well as create 3 months worth of content. The BRAND Foundation helps fund programs that support the growth of Black businesses and supports these businesses through networking events, resource sharing, and panels
Virtual Music Ensemble Technologies
During my time at VMET as Head of Content Marketing, my primary role was to consistently post on the company's social media. These Instagram posts are some samples of the visuals I created, and I also created several videos demonstrating the product's features and walking through the software.
Boston University's Dean of Students
During my time with the Dean of Students office, I worked on kickstarting our TikTok account and assisting with special campaigns. One campaign was carried out with the Transgender Listening Circle on BU's campus – I was responsible for creating informational Instagram story posts during the week, as well as creating informational/promotional billboards for a memorial art piece on our campus.
CORE: On the Glow
For my capstone business school project, I led visual creation and design. I created the product mockup on Adobe Photoshop and incorporated brand elements into social visuals. Below are samples of Instagram content for our brand new product, as well as a sample billboard for our integrated marketing communications plan.
